The Reinvention of Normal

"... and just doing things, even if they are completely ridiculous sometimes. So what, let's do the ridiculous. And by doing the ridiculous something else might come of it."

"Go straight off the wall" said his dad and Dominic does just that. The film follows Dominic Wilcox, an artist / inventor / designer, on his quest for new ideas....Transforming the mundane and ordinary into something surprising, wondrous and strangely thought provoking. Directed & Produced by Liam Saint-Pierre (http://www.liamsaintpierre.com/) Edited: Sam White & Liam Saint-Pierre Post Production: The Whealhouse (http://www.thewhealhouse.com/) Original Artwork & animation: Dominic Wilcox Additional Animation: Shroom studios (http://www.shroomstudio.com/) Original Music: Olly Jenkins (http://www.ollyjenkins.com/) Sound Mix: Iain Grant (http://www.igsd.co.uk/) Dominic Wilcox's Blog: www.dominicwilcox.com Dominic's book 'Variations on Normal' : http://dominicwilcox.com/the-book/

Inspiration at Laupahoehoe Park

Developing A New Brand of Yogurt

There is no better challenge than to have a client say "I have an idea..." and to bring that to life and onto the store shelf. Last year I had the pleasure of working with WhiteWave Foods and Growth Catalysts to develop several new ideas for an Australian Style yogurt brand.

Through months of work on naming, brand positioning, identity, and packaging we worked with the internal creative team at WhiteWave on several new products, one of which is now available at grocery stores across the country... Yulu Yogurt.

Not only is the development of a new brand incredibly fun, but it's also a great challenge for any design team to open up the possibilities of where a product can go. I count myself lucky that we were able to integrate consumer feedback into our work and create a brand that we can feel proud to put out onto store shelves.

Taking it to extremes

Sometimes a little extra effort can go a long way. I rather like when designers unnecessarily take things to extremes. It shows a level of passion and dedication to their craft.

Case in point:

Fairgoods is giving away a free font by Laura Worthington called Milkshake. Rather than some easy "the lazy fox jumped over..." poster, they created this:

Learn all about Milkshake, a free typeface designed by Laura Worthington. Available exclusively at fairgoods.com.

Last Day to order Ramen shirts before Ramenfest Chicago

Since we only produce Ramen bowl tshirts when you order, we've got a little bit of lead time to get them out the door. SO... today is the LAST DAY to order a Ramen shirt to guarantee delivery before Ramenfest. Also, doesn't Sarah look adorable in a Ramen shirt? Get your own below:

Ramen Chicago Flag - Men's T

from $20.00

Do you love Ramen? Do you love Chicago? We do too! Celebrate the art of the noodle with this CHICAGO RAMEN FLAG T-Shirt.

Printed in three colors on a Heather Gray American Apparel T (2001 Fine Jersey Short Sleeve Men T-Shirt), this is smooth, soft and so full of noodley goodness with a vintage, durable feeling. All shirts are 90% cotton, 10% polyester, Made in the USA and Sweatshop free.

Fine jersey
Slim fit
Double stitched
Direct-to-garment printing
Brother GraffiTee, photo quality
Made in the USA, sweatshop-free

Size:

Ramen Chicago Flag - Women's T

from $20.00

Do you love Ramen? Do you love Chicago? We do too! Celebrate the art of the noodle with this CHICAGO RAMEN FLAG T-Shirt.

Printed in three colors on a Heather Gray American Apparel T (2102 Fine Jersey Short Sleeve Women's T-Shirt), this is smooth, soft and so full of noodley goodness with a vintage, durable feeling. All shirts are 90% cotton, 10% polyester, Made in the USA and Sweatshop free.

HEADS UP: These American Apparel shirts run small. Order one size up for a snug fit, two sizes for a bit of room.

Fine jersey
Slim fit
Double stitched
Direct-to-garment printing
Brother GraffiTee, photo quality
Made in the USA, sweatshop-free

Size:

Ramen Chicago Flag - Men's T Black

from $20.00

Do you love Ramen? Do you love Chicago? We do too! Celebrate the art of the noodle with this RAMEN CHICAGO FLAG T-Shirt.

Printed in three colors on a Black American Apparel T (2001 Fine Jersey Short Sleeve Men T-Shirt), this is smooth, soft and so full of noodley goodness with a vintage, durable feeling. All shirts are 100% cotton, Made in the USA and Sweatshop free.

Fine jersey
Slim fit
Double stitched
Direct-to-garment printing
Brother GraffiTee, photo quality
Made in the USA, sweatshop-free

Size:

I Ramen Chicago - Women's T

from $20.00

Do you love Ramen? Do you love Chicago? We do too! Celebrate the art of the noodle with this I RAMEN CHICAGO T-Shirt.

Printed in two colors on a white American Apparel T-Shirt (2102 Fine Jersey Short Sleeve Women T-Shirt), this is smooth, soft and so full of noodley goodness with a vintage, durable feeling. All shirts are 100% fine cotton jersey, Made in the USA and Sweatshop free.

HEADS UP: These American Apparel shirts run small. Order one size up for a snug fit, two sizes for a bit of room.

Fine jersey
Slim fit
Double stitched
Direct-to-garment printing
Brother GraffiTee, photo quality
Made in the USA, sweatshop-free

Size:

I Ramen Chicago - Men's T

from $20.00

Do you love Ramen? Do you love Chicago? We do too! Celebrate the art of the noodle with this I RAMEN CHICAGO T-Shirt.

Printed in two colors on a white American Apparel T (2001 Fine Jersey Short Sleeve Men T-Shirt), this is smooth, soft and so full of noodley goodness with a vintage, durable feeling. All shirts are 100% fine cotton jersey, Made in the USA and Sweatshop free.

Fine jersey
Slim fit
Double stitched
Direct-to-garment printing
Brother GraffiTee, photo quality
Made in the USA, sweatshop-free

Size:

From iPhone to vector in 20 seconds?

Apparently I haven't been paying a lot of attention when Adobe's Creative Cloud forces me to upgrade and provides me with new apps and features. Wow, I am impressed with the new mobile version of creative cloud (said with NO irony). Above is a quick example I created of Adobe Shape CC... using any photo on your iphone or ipad you can trace and create editable vector graphics that you access *IN* Illustrator or Photoshop. For the first time I am starting to see the potential to design/work on mobile devices and feel like my devices can now feed into my regular desktop workflow.

And Shape CC is just the tip of the iceberg. Time to install a few more of these new mobile Creative Cloud apps and get to work...

Using context to shift consumer behavior in food labelling →

For years food companies have been complying with the mandated NLEA information under the assumption that they help consumers make better food choices. Based on FDA labeling laws, industry initiatives and the Affordable Care Act we’ve seen calorie counts added to the sides of food packages, the front of packages, restaurant menus and even the drive up window. But is it working? Most studies say no.

Well now researchers at Johns Hopkins may have finally found a way to change behavior and food habits… by providing context to our food choices instead of just numbers. In a new study published in the American Journal of Public Health, researchers made calorie concepts more blunt, specifically showing how much exercise it would take to work off the calories in popular soft drinks, juices and sports drinks in six random Baltimore corner markets. They tracked purchases before and after the signage was added and found noticeable changes in consumer behavior.

Read more at Pivot Forward