There is no better challenge than to have a client say "I have an idea..." and to bring that to life and onto the store shelf. Last year I had the pleasure of working with WhiteWave Foods and Growth Catalysts to develop several new ideas for an Australian Style yogurt brand.
Through months of work on naming, brand positioning, identity, and packaging we worked with the internal creative team at WhiteWave on several new products, one of which is now available at grocery stores across the country... Yulu Yogurt.
Not only is the development of a new brand incredibly fun, but it's also a great challenge for any design team to open up the possibilities of where a product can go. I count myself lucky that we were able to integrate consumer feedback into our work and create a brand that we can feel proud to put out onto store shelves.