Developing A New Brand of Yogurt

There is no better challenge than to have a client say "I have an idea..." and to bring that to life and onto the store shelf. Last year I had the pleasure of working with WhiteWave Foods and Growth Catalysts to develop several new ideas for an Australian Style yogurt brand. 

Through months of work on naming, brand positioning, identity, and packaging we worked with the internal creative team at WhiteWave on several new products, one of which is now available at grocery stores across the country... Yulu Yogurt. 

Not only is the development of a new brand incredibly fun, but it's also a great challenge for any design team to open up the possibilities of where a product can go. I count myself lucky that we were able to integrate consumer feedback into our work and create a brand that we can feel proud to put out onto store shelves. 

The importance of dooding & sketching

Great, quick TED talk from Sunni Brown on the importance of doodling...

Chicago Ideas Week!

Want to be inspired this week? The city has actually setup an entire week to help. Ever wanted to see behind the scenes of Threadless to learn how a few creatives in Chicago revolutionized the tshirt? Want to hear Mayors Bloomberg, Emanual and Reed (Atlanta) discuss what makes the American city great? Want to participate in a creativity session with FastCompany to explore the importance of creativity and innovation in business?

For $15 and a couple hours of your time the city is providing you inspiration from now until Sunday.
Learn more at http://www.chicagoideas.com/

Pinterest!

I am an inspiration junkie. I love thumbing through magazines analyzing both the advertising and editorial layouts. I love discovering new artists and designers who are thinking in a different way. I also love being able to share it all... welcome to Pinterest. Like a constantly updated mood board, the site allows it's users to gather inspiration from anywhere on the web, organize it in any way they please, and share it with others. I've used it to gather images for work projects, keep my art inspiration in order and discovering some amazing new things. The site is still in an invite-only stage but if anyone would like to try it out just let me know. 

Excited by brand guidelines?

Tribal DDB (Hong Kong) developed a fantastic program called Lipton Millionaire to excite their Lipton brand managers and company partners to engage with the Asian brand standards. With the incorporation of new technology and a twist on a typical brand guidelines they turned a typical throwaway piece into a game to encourage participation and competition among their marketing partners. The sense of humor and whimsy involved is really engaging.