We leveraged the equity of NBC's The Biggest Loser program and the dry erase capabilities of Expo to create new branded white board products that make tracking diet goals and progress easy. These two tools are perfect for at-home followers of the Biggest Loser program to handle daily meal planning and weekly exercise.
Role: Creative Director
Agency: Launch Creative Marketing
Team: Craig Hester, Monika Banaszak, Amy Banks, Amanda Geiger