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      <image:title>FEATURED WORK - Sharpie Quill Advertising - Liz Schwartz</image:title>
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      <image:title>FEATURED WORK - Sara Lee Innovation Manual - Liz Schwartz</image:title>
      <image:caption>Corporate manual designed to engage internal stakeholders with the innovation process and provide guidelines for new product development. Winner 2008 Magnum Opus Grand Prize. Role: Sr. Art Director Agency: Launch Creative Marketing Team: Bruce Butcher, Meredith Main, Lisa Utter, Amy Banks</image:caption>
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      <image:title>FEATURED WORK - State Fair Corndogs - Liz Schwartz</image:title>
      <image:caption>State Fair, the #1 Corndog in the US, came to us to redesign their packaging to evoke more playfulness in their brand. We created new packaging that differentiated between product forms while maintaining the brand's strong blue equity that consumers loved. An updated brandmark makes the brand easier to read and evokes the first place blue ribbon that launched the brand in Texas fairs in the '50s.    Role: Creative Director/Account Director Agency: PKG Team: Sarah Wielusz, Ross Freedman, John Poll, Victoria Vitsur    </image:caption>
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      <image:title>FEATURED WORK - Girl Scouts Gift Chocolate - Liz Schwartz</image:title>
      <image:caption>Girl Scout Cookies are infamous. Everyone has a favorite Samoa or Thin Mint but the Girl Scouts actually have fundraisers throughout the year through catalog sales. These gift chocolates (developed in conjunction with World's Finest Chocolate) were developed to launch during the winter holidays, but extend into a year-round offering. Role: Sr. Art Director Agency: Launch Creative Marketing Team: Bruce Butcher, Dave Macey Final Design</image:caption>
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      <image:title>FEATURED WORK - Perdue World Chef Brand Logo - Liz Schwartz</image:title>
      <image:caption>Development of a new brand of international frozen foods for Perdue Farms. Role: VP/Creative Director Agency: PKG Team: Ryan Lynch, Steve Walker, Sarah Wielusz, Victoria Vitsur, Ross Freedman    </image:caption>
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      <image:caption>Bright, engaging graphics were created to showcase the new usage of Sharpie Pen in new colors as the campaign came to life through OLA, web design and an email campaign push to the large contingent of Sharpie fans.</image:caption>
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      <image:caption>Brand identity for Reveal Research Studio - Liz Schwartz</image:caption>
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      <image:caption>Development of Jelly Belly promotional packaging by Liz Schwartz</image:caption>
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      <image:title>BLOG - It’s Past Time For More Sustainable Food Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1631820386979-GGQ88631BQQAAIF8KUNY/SustainableFoodPackaging-PivotForward-3SM.jpg</image:loc>
      <image:title>BLOG - It’s Past Time For More Sustainable Food Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1631820538949-WJ1FCFLDRKW67JX0SJ03/SustainableFoodPackaging-PivotForward-4SM.jpg</image:loc>
      <image:title>BLOG - It’s Past Time For More Sustainable Food Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1631820098752-8MO52P64IC1CEW0VA83E/SustainableFoodPackaging-PivotForward-1SM.jpg</image:loc>
      <image:title>BLOG - It’s Past Time For More Sustainable Food Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1631820038786-40DNKUE8076M3U9UJOJR/SustainableFoodPackaging-PivotForward-5SM.jpg</image:loc>
      <image:title>BLOG - It’s Past Time For More Sustainable Food Packaging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2017/8/22/thinsarein</loc>
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    <lastmod>2017-08-22</lastmod>
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      <image:title>BLOG - #ThinsAreIn</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2016/3/14/why-i-love-99-invisi</loc>
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    <priority>0.5</priority>
    <lastmod>2016-03-15</lastmod>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/12/16/feeling-lucky</loc>
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    <lastmod>2015-12-16</lastmod>
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      <image:title>BLOG - Feeling lucky.</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/11/14/that-time-when-ross-tried-to-escape-corporate-america-but-it-kept-sucking-him-back</loc>
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    <priority>0.5</priority>
    <lastmod>2015-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1447531855112-R2LKE3QV3DFO0PA4TV8Q/Ross+Runs+Away+From+Big+Bread</image:loc>
      <image:title>BLOG - That time when Ross tried to escape Corporate America but it kept sucking him back</image:title>
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  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/11/2/my-obsession-with-data-visualization-is-hard-wired</loc>
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    <priority>0.5</priority>
    <lastmod>2015-11-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1446478507543-HZ0EJL415G2BX6SMU0O5/image-asset.jpeg</image:loc>
      <image:title>BLOG - My obsession with data visualization is hard wired.</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/10/29/being-a-designer-is-just-a-job-but-its-important</loc>
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    <priority>0.5</priority>
    <lastmod>2015-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1446140351384-YZOH9TY2034RU83O8ATM/Design+%28good+and+bad%29+influences+behavior.</image:loc>
      <image:title>BLOG - Being a designer is just a job (but it’s important)</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/10/28/how-packaging-can-make-food-more-flavorful</loc>
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    <priority>0.5</priority>
    <lastmod>2015-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1446064747243-YQDDOK5B3HK9GLSU6X9N/Coca+Cola%27s+infamous+white+can+experiment+failed%2C+partly+because+consumers+perceived+a+formula+change+due+to+the+new+packaging+color.</image:loc>
      <image:title>BLOG - How packaging can make food more flavorful</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/10/4/design-for-the-greater-good</loc>
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    <priority>0.5</priority>
    <lastmod>2015-10-04</lastmod>
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      <image:title>BLOG - Design for the Greater Good</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/10/4/design-as-disruptor</loc>
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    <priority>0.5</priority>
    <lastmod>2015-10-04</lastmod>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/10/2/a-design-call-to-arms</loc>
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    <lastmod>2015-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1443796670208-VCS35C1INWF22UXCPV9G/image-asset.png</image:loc>
      <image:title>BLOG - A design call to arms</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/9/28/when-is-it-time-to-update-your-packaging</loc>
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    <priority>0.5</priority>
    <lastmod>2015-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1443461191388-8X5IHHDL5GBSV7Q47DQC/image-asset.jpeg</image:loc>
      <image:title>BLOG - When is it time to update your packaging?</image:title>
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  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/7/7/apple-the-new-packaging-bully</loc>
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    <lastmod>2015-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1436289467927-9LE00DH334IKUES3C922/image-asset.png</image:loc>
      <image:title>BLOG - Apple, the new packaging bully.</image:title>
      <image:caption>Image from 9to5 Mac</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1436289558810-4ZL6QSA20K9E3IHRP9NC/image-asset.jpeg</image:loc>
      <image:title>BLOG - Apple, the new packaging bully.</image:title>
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  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/5/20/you-know-for-kids</loc>
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    <priority>0.5</priority>
    <lastmod>2015-05-20</lastmod>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/5/14/the-reinvention-of-normal</loc>
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    <priority>0.5</priority>
    <lastmod>2015-05-14</lastmod>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2015/4/21/inspiration-at-laupahoehoe-park</loc>
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    <lastmod>2015-04-21</lastmod>
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      <image:title>BLOG - Inspiration at Laupahoehoe Park</image:title>
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  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2015/2/9/developing-a-new-brand-of-yogurt</loc>
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    <priority>0.5</priority>
    <lastmod>2015-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1423523160589-XRTOKP1CLMT68TFXXEU9/image-asset.png</image:loc>
      <image:title>BLOG - Developing A New Brand of Yogurt</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1423522990271-4CHP0JO7NTWZ5FW0ERZC/image-asset.jpeg</image:loc>
      <image:title>BLOG - Developing A New Brand of Yogurt</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/11/6/taking-it-to-extremes</loc>
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    <priority>0.5</priority>
    <lastmod>2014-11-06</lastmod>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/10/21/last-day-to-order-ramen-shirts-before-ramenfest</loc>
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    <priority>0.5</priority>
    <lastmod>2014-10-21</lastmod>
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      <image:title>BLOG - Last Day to order Ramen shirts before Ramenfest Chicago</image:title>
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  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/10/21/from-iphone-to-vector-in-20-seconds</loc>
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    <priority>0.5</priority>
    <lastmod>2014-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1413906208572-TUOZCJ9H7HDCOD9FEA8Q/image-asset.jpeg</image:loc>
      <image:title>BLOG - From iPhone to vector in 20 seconds?</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/10/20/using-context-to-shift-consumer-behavior-in-food-labelling</loc>
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    <priority>0.5</priority>
    <lastmod>2014-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1413841530668-JPR67TI1CLRRU6IIEKP3/image-asset.jpeg</image:loc>
      <image:title>BLOG - Using context to shift consumer behavior in food labelling</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/10/8/lovemyjob</loc>
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    <lastmod>2014-10-08</lastmod>
    <image:image>
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      <image:title>BLOG - #lovemyjob</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/9/30/the-land-of-avocados-and-donuts</loc>
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    <priority>0.5</priority>
    <lastmod>2014-09-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1412087395560-PP5EE9PIRP8USUFJHYE9/image-asset.jpeg</image:loc>
      <image:title>BLOG - The land of avocados and donuts</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/9/25/rr</loc>
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    <priority>0.5</priority>
    <lastmod>2014-09-26</lastmod>
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      <image:title>BLOG - R&amp;R</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/9/22/tshirts-what-the-what</loc>
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    <priority>0.5</priority>
    <lastmod>2014-10-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1411425772677-5TFC0P4TR3EC2PJ2V29J/IMG_0933.jpg</image:loc>
      <image:title>BLOG - T-shirts? Ramen? What the what?</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/9/22/nits-no-more</loc>
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    <lastmod>2014-09-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1411422430915-XJC5Z5DTQWR0ISHQ9NL4/image-asset.gif</image:loc>
      <image:title>BLOG - Nits No More Web Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1411423505297-IS74IQKE0S8W3F0YCR56/image-asset.gif</image:loc>
      <image:title>BLOG - Nits No More Web Design</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1411423725867-NL43YFDURYVQILWXXQG7/image-asset.png</image:loc>
      <image:title>BLOG - Nits No More Web Design</image:title>
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    <loc>https://www.lizschwartz.com/blog/2014/9/16/feeling-like-a-tuesday</loc>
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    <lastmod>2014-09-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1410885259307-VFX5PMD5F1HGUC7LVHOQ/image-asset.gif</image:loc>
      <image:title>BLOG - Feeling like a Tuesday</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/6/12/thursdays-t-shirt-design</loc>
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    <priority>0.5</priority>
    <lastmod>2014-06-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402604639647-9V3Y7SC78SK6K5NS6CK2/image-asset.jpeg</image:loc>
      <image:title>BLOG - A Tee for Thursday</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/6/10/run-run-run</loc>
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    <priority>0.5</priority>
    <lastmod>2014-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402416991888-JHUWZ9IXP66OY1V8Y0HW/image-asset.gif</image:loc>
      <image:title>BLOG - Run. Run. Run.</image:title>
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  <url>
    <loc>https://www.lizschwartz.com/blog/2014/6/9/a-beautiful-weekend</loc>
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    <priority>0.5</priority>
    <lastmod>2014-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402332809774-N9UG1KXMHH0MVLKJSNH1/Wandering.png</image:loc>
      <image:title>BLOG - Magic Hour</image:title>
      <image:caption>Six-year-old wanderings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402332899073-HKFNB7FB0RLU65PA7RJW/image-asset.png</image:loc>
      <image:title>BLOG - Magic Hour</image:title>
      <image:caption>Beautiful sunlight.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402333070132-QF8HLX0KD3D0WODY20TF/image-asset.png</image:loc>
      <image:title>BLOG - Magic Hour</image:title>
      <image:caption>Bird bath? Bird swimming pool.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402331413541-HZRZZ7V6VCXN1AGA54G5/Succulents+sucking+the+life+from+a+discarded+colander+on+the+side+of+a+junk+pile.</image:loc>
      <image:title>BLOG - Magic Hour</image:title>
      <image:caption>Succulants sucking the life from a discarded collander on the side of a junk pile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1402333013047-7J6GBEUA6DZE09VDRK7C/image-asset.png</image:loc>
      <image:title>BLOG - Magic Hour</image:title>
      <image:caption>Not quite a squint.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/5/22/pin-it</loc>
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    <priority>0.5</priority>
    <lastmod>2014-06-12</lastmod>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/4/21/love-what-you-do</loc>
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    <priority>0.5</priority>
    <lastmod>2014-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1398094588981-SX80ZPE1PB7HNCB0URAK/image-asset.gif</image:loc>
      <image:title>BLOG - Love What You Do.</image:title>
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  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/4/18/friday-diversions</loc>
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    <priority>0.5</priority>
    <lastmod>2014-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1397838959835-JVJZKVTVELYVAJL2T7EJ/image-asset.png</image:loc>
      <image:title>BLOG - Friday Diversions</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a0f111e4b0d5a537dafe3c/1397838760930-VTC90HU9NNJIFOU9X67W/PieterVaneenoge.jpg</image:loc>
      <image:title>BLOG - Friday Diversions</image:title>
      <image:caption>Loving the art of Pieter Van Eenoge this week. http://pietervaneenoge.be</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lizschwartz.com/blog/2014/4/15/ceramic-kisses</loc>
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    <priority>0.5</priority>
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