“You helped us reinvent our brand, now can you help us make a splash?”
When Kronos wanted to introduce their new global food offerings at the National Restaurant Association tradeshow, they turned to the Pivot team to help them design a one-of-a-kind streetscape to capture eyes and encourage trial of their new foods. Working with the structural team at Derse, we created a new kind of tradeshow design focused on an outdoor street scene with individually branded booths to convey the flavor and attitude of each global cuisine. The end results was an eye-turning and dynamic tradeshow design that was perfect to showcase how Kronos is so much more than Mediterranean.
Role: Creative/Account Director
Agency: Pivot-Forward
Team: Romina Kuppe, Sarah Wielusz, Gina Vaca-Loyola
