I heart porcelain. Beautiful bowls by 58 products.
The view from a sunny Friday
Links For A Monday
What are we reading, what are we sharing? Another entry in our series Links For A Monday brings you some of our most-shared or most-talked about links of the week. Often it’s brand news, retailer studies, trends or even design inspiration.
New Book, I Wonder What It Feels Like To Be Dsylexic, from Sam Barclay does an amazing job of using design to visually show the challenge of dyslexic readers, allowing designers to take a struggling reader’s challenges into account. | Kickstarter
Coke introduces a “cold-activated” can ala Coors | BevNET
Kraft answers a consumer petition and cuts the dyes from it’s Mac N Cheese | BrandChannel
Brian Sozzi/Belus Capital Advisors
Is presentation a big reason dollar stores are taking over from discount chains? The photos in this article seem to present a pretty good argument. | Business Insider
Should women be the real target of mobile marketing? Not only are women more active and engaged with brands, but “moms” are the top users of social media and mobile devices. | Social Media Today
We are such suckers for a good process story. Do you know it can take up to 66 steps to make a good ipad case? | Vital Design Group
Can we stop worrying about Millennials yet? Great cartoon story by Matt Bors | Medium
We love to spin a good yard and bring brand stories to life through design. Some of the tricks of the trade showed up on the TED blog last week when writer Andrew Stanton (WALL-E, Toy Story) shared his experience of telling engaging stories. | TED Blog
Originally published at The PKG Blog - http://pkgbranding.com/links-for-a-monday-4/
Links for a Monday
Loving the hand-drawn type of Mateusz Witczak | Mateusz Witczak
How much food will $5 Buy you around the world? | GOOD
Starbucks brings the feeling of their stores into grocery | Huffington Post
Is Bill Murray the ideal hero of a brand? When it comes to spontaneity and authenticity, he might be. | Corey Richardson
Is the high price of sugar pushing US confectioners overseas? The battle through the eyes of Dum-Dums. | The Lollipop War - Planet Money
Can we rescue the lost art of handwriting? | Fast Company
A picture sells better than 1000 words. | Wired
You Don't Have To Pander | Seth Godin
Originally published at http://pkgbranding.com/links-for-a-monday-2/
Links For A Monday
You probably won't be surprised to discover that I sometimes peruse the internet for packaging news, design inspiration, brand trends, etc. I often share amongst my team and clients some of the more interesting things I come across. Today, I thought we'd share them with you too...
We are totally enamored with the food photography and styling of What's Cooking Good Looking (check out those artichokes!) | What's Cooking Good Looking
"The biggest obstacle to good work is ego. I can no longer suffer divas. If you want to be “an Artist,” you should probably go and work in an environment where you don’t have clients." | How to Work with Creative People
Is Photoshop Remixing The World? | YouTube
Food Industry and the Hourglass Economy | L.E.K. Consulting
A Facebook Fan is worth $174? | Mashable
Consumers may allow you more expansion for your brand if you let them visualize your ideas | AdAge
Trash Cafe - A pop up coffee shop made entirely of food packaging | GOOD
Originally published at http://pkgbranding.com/links-for-a-monday/
Five Ways to Say "Fresh" Through Food Packaging
Your consumers are just as conscious about your branding and marketing as you are. Is your packaging telling the right freshness story? Check out PKG’s top five ways to say “fresh.”
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Originally published at http://pkgbranding.com/five-ways-to-say-freshness-on-packaging/
Pin-spiration
If you haven't checked out our Pinterest site you might not realize that we are avid collectors of inspiration. After years of tacking up magazine spreads, sneaky in-store photos and random imagery onto giant bulletin boards, we became early adopters of Pinterest. It helped our inspiration remain organized and easy to look back upon. So what's inspiring us today? Hand-crafted lettering!
1 - Zombieland by Carolin Wanitzek, via Behance. | 2 - Beautiful lettering work from Tommaso Guerra. | 3 - Corrugate cardboard type from Farah Tamachi's senior thesis. More inspiration available on my Type Lovers board on Pinterest.
Originally published on http://pkgbranding.com/pin-spiration/