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Liz Schwartz | Creative Director
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Pin It.

Visit the apartment: http://cb2.com/APTCB2 5 Rooms, 5 Days, 5 Guest Pinners, and you. From Wednesday, May 7th to Friday, May 11th help design the first real apartment live on Pinterest by liking your favorite Pins, and have a chance to win your dream room worth $5,000!

I've long been an advocate of Pinterest and have seen many brands struggle to find a way to create a voice on the highly visual platform. It's rare to see a brand get it right. Welcome to APT CB2. This unique visual promotion, utilized the power of the people to create an entire home full of crowd-sourced CB2 furnishings. Nicely done CB2. 

categories: Brand Strategy
Thursday 05.22.14
Posted by Liz Schwartz - Creative Director
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