Portfolio

Expo : Product Development

Created new branded dry erase products to leverage the at-home diet program for NBC's "The Biggest Loser".

Client: Newell Rubbermaid Office Products | Studio: Launch Creative

3 Vodka : Brand Packaging

New Soy-distilled vodka for Sovereign Brands introduced in 2001. I developed the brandmark and worked with the creative team on a custom bottle and cap design.

Winner: 2001 Mobius Gold : Beverages - Liquor

Client: Sovereign Brands | Studio: Wencel/Hess Design

Sharpie : Gift Packaging

Holiday Gift packaging for Sharpie Stainless Steel Premium Marker

Client: Sanford Brands | Studio: Launch Creative

Expo : Packaging

Relaunch Expo's dry erase board accessories product line (8 SKUs) to position as a premium consumer-facing product line for household and classroom use. Recommended renaming and rebranding across the line to create a three step complete cleaning system. Created the packaging design and communication and developed collateral for retail sell-in.

Client: Newell Rubbermaid Office Products | Studio: Launch Creative

Sara Lee : Make Everyday Moments Sweeter

Concept development and execution for new "Make Everyday Moments Sweeter" campaign for Sara Lee's Sweet Goods division. Including development of new photography for use in all consumer facing communication. With the development of new brand imagery we refined the look of Sara Lee's frozen offerings to appeal to today's modern mom.

Client: Sara Lee | Studio: Launch Creative

Sara Lee : Make Everyday Moments Sweeter

Concept and execution of Sunday Insert for Sara Lee "Make Everyday Moments Sweeter" Campaign

Client: Sara Lee | Studio: Launch Creative

Sara Lee : Account Specific Packaging

Account Specific packaging design for a concept store. We positioned the new line to being "deli fresh" for the ultimate sandwich fixings including bread, condiments, cheese and bulk meats.

Client: Sara Lee | Studio: Launch Creative

EarthGrains : Brand Refresh

Brand refresh of the EarthGrains Bread product line to give the brand a more contemporary and natural feel. The chosen design was carried out to all of the EarthGrains products (bagels, rolls, and breads).

Client: Sara Lee | Studio: Launch Creative

Louis Kemp : Brand Refresh

ConAgra came to us concerned that the existing Louis Kemp packaging was both outdated and not communicating well to the consumer. They had noticed shopability issues that the Crab, Lobster and Scallop product lines did not differentiate well between flavors or forms (Flake Style, Chunk Style, etc).

I developed new packaging that emphasized the difference in form in both photography and by creating a larger window for the consumer to see the freshness and shape of the product inside the package, as well as color coding each product. We shot new photography for each flavor and refreshed the brandmark for a subtle modern refresh.

Client: ConAgra | Studio: Wencel/Hess Design

Girl Scouts of America : Gift Packaging

Limited Edition holiday gift packaging for Girl Scouts chocolate. Several concepts were created that varied from contemporary to traditional. Once a design was chosen I directed a photoshoot to feature the new product larger than life to highlight the appetite appeal of the product.

Client: QSR/Girl Scouts of America | Studio: Launch Creative

Ball Park : Point of Sale

Creative direction of a variety of point-of-sale materials for a new product launch for Ball Park.

Client: Sara Lee | Studio: Launch Creative

Sara Lee : Promotional Packaging

Promotional packaging with Sara Lee and Hillshire Farm to tie-in with High School Musical 3 theatrical and DVD release.

Client: Sara Lee | Studio: Launch Creative

Sara Lee : Retail Concepting

System for specialized deli section for Sara Lee Deli.

Client: Sara Lee | Studio: Launch Creative

Expo Organize

Created packaging for a new line of 34 SKus as premium consumer-facing dry erase system for home and office use. Branded the product lines (Expo Organize™ and Expo Imagine™) to target home and kid's products. Developed brand names, logo development, packaging design, environment photography and collateral material for retail sell-in.

Client: Newell Rubbermaid Office Products | Studio: Launch Creative

Expo Imagine

Client: Newell Rubbermaid Office Products | Studio: Launch Creative

Sara Lee : Corporate Manual

Creating innovative ideas and new products within a large corporation like Sara Lee can be daunting. I worked with the Director of Innovation to create a manual that explained the internal process of Innovation in an innovative and fun way to inspire the brand teams with new product development.

Winner: 2008 Magnum Opus Grand Prize

Client: Sara Lee | Studio: Launch Creative

Kellogg's : Merchandising Display

New Shipper display to highlight the health benefits of a new product in the Kellogg’s Smart Start portfolio.

Client: Kellogg's | Studio: Launch Creative

Sara Lee : Sampling Program

Created a Holiday sampling program that could encompass Hillshire Farm and Jimmy Dean. The challenge presented was to develop a holiday look (without referencing Christmas) that would encourage trial through the use of appetite appeal. Recipes were developed, concepts sketched and a two day photoshoot directed after which art was applied to a variety of end aisle coolers for use in grocery stores across the US.

Client: Sara Lee | Studio: Launch Creative

Hillshire Farm : Sunday Insert

Concept and creative direction of an FSI for new product introductions for Hillshire Farm.

Client: Sara Lee | Studio: Launch Creative

Sara Lee : Trade Marketing

Internal Sara Lee sales program designed to boost sales for the predominately male sales force by offering up tickets to the SuperBowl and other sporting events for the highest seller.

Client: Sara Lee | Studio: Launch Creative

Sara Lee : Trade Marketing

In the 2009 Sara Lee "25 More Miles of Space" program we developed a fun and eye-catching program that would encourage sales participation. The programmed tracked the growth of in-store display space with 3D wall charts in the corporate headquarters as well as regular email blasts to the sales force.

Client: Sara Lee | Studio: Launch Creative

Gallo Salame : Food Styling

Art direction and prop styling for tabletop photos for web and recipe book.

Client: Sara Lee | Studio: Launch Creative

Keebler : Character Creation

Created a new Ernie Keebler character for a life size standee in grocery stores to promote Kellogg’s partnership with Nascar driver Kyle Bush.

Client: Kellogg’s/Keebler | Studio: Launch Creative

Ball Park : Food Styling

Concept and art direction of 2010 Ball Park photography campaign.

Client: Sara Lee | Studio: Launch Creative